Campaign
Development
Campaign Concept & Planning
I'll help define the goal of your campaign, whether it's to increase visibility, drive conversions, boost traffic, or encourage engagement. From there, I'll develop a innovative and effective strategy designed to help deliver the results you want.
You'll receive a clear campaign brief or creative direction deck to guide the execution.
You'll receive a clear campaign brief or creative direction deck to guide the execution.
Content Ideation & Copywriting
I'll generate content ideas tailored to your campaign, write scripts for video content, and research trends that align with your brand goals. I'll also develop supporting storyboards and mood boards to guide the creative process.
You'll receive a clear document with all content ideas or scripts ready for production.
You'll receive a clear document with all content ideas or scripts ready for production.
Content Creation & Production
I’ll manage the filming and photography for your campaign, covering everything from concept to execution. This includes creating mood boards, finding the right shoot locations, setting up lighting, and overseeing the full visual setup to reflect your brand. I’ll also create a detailed shot list and schedule to ensure that everything is captured in a timely manner.
You’ll receive either raw or fully edited video and photo content, based on what you need.
You’ll receive either raw or fully edited video and photo content, based on what you need.
Campaign Calendar / Rollout Schedule
I'll establish clear start and end dates for each campaign phase, such as teaser, launch, sustain, and closeout to ensure timely execution. I'll also develop a structured weekly or monthly content publishing schedule across all platforms, and coordinate the scheduling and uploading of posts in advance. Finally, plan a timeline for post-campaign wrap-up and debrief to review performance and key learnings.
You'll recieve a detailed campaign calendar outlining key dates, content publishing schedule, platform-specific rollout plans, and a post-campaign debrief timeline.
You'll recieve a detailed campaign calendar outlining key dates, content publishing schedule, platform-specific rollout plans, and a post-campaign debrief timeline.